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	<title>Showbits &#187; acting</title>
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		<title>Davis Advertising and YOU!</title>
		<link>http://www.showbits.net/2008/12/18/davis-advertising-and-you/</link>
		<comments>http://www.showbits.net/2008/12/18/davis-advertising-and-you/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 20:46:58 +0000</pubDate>
		<dc:creator>Ken Gagne</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[On Stage]]></category>
		<category><![CDATA[Potpourri]]></category>
		<category><![CDATA[acting]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bermacorp]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[David Advertising]]></category>
		<category><![CDATA[extras]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mass]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Worcester]]></category>

		<guid isPermaLink="false">http://www.showbits.net/?p=391</guid>
		<description><![CDATA[I can&#039;t help but admire movie actors who are able to convey so much emotion and passion, because I know that the filmmaking process induces almost exactly the opposite. Big-budget films require inconvenient locations, long hours, and scenes shot seconds at a time, making it difficult to maintain energy from cut to cut. I experience [...]]]></description>
			<content:encoded><![CDATA[<p>I can&#039;t help but admire movie actors who are able to convey so much emotion and passion, because I know that the filmmaking process induces almost exactly the opposite.  Big-budget films require inconvenient locations, long hours, and scenes shot seconds at a time, making it difficult to maintain energy from cut to cut.</p>
<p>I experience few of those challenges in my own avocation as a stage actor.  Most of my work is in musicals like <em><a href="http://www.westonfriendly.org/history/brigadoon/" title="The Weston Friendly Society of the Performing Arts » Brigadoon">Brigadoon</a></em>, or comedies such as <em>Run For Your Wife!</em>.  But a good actor is a diverse one, and I try to reflect that in a portfolio that includes other media as well.  <a href="http://www.showbits.net/2007/06/13/extra-work/" title="Showbits - Read All About It">I&#039;ve worked on the silver screen before</a>, but only as an extra, a role that&#039;s easy to miss.  Recently, I was fortunate enough to have the opportunity to star in a commercial.</p>
<p><a href="http://davisad.com/" title="Welcome to Davis Advertising : The Fastest Growing Massachusetts Advertising Agency">Davis Advertising</a> of <a href="http://www.worcester.ma.us/" title="City of Worcester, Massachusetts">Worcester, Mass.</a>, recently wanted to create a short video for digital distribution in online and media press kits.  They sent out some emails, which eventually circulated to <a href="http://www.quietchange.org/" title="A Quiet Place For A Change">a friend</a> with whom I&#039;d been in the chorus of the musical <em><a href="http://www.sterlingtheatre.com/onstage/gallery/index.php?album=2003__Camelot" title="Sterling Community Theatre Photo Albums">Camelot</a></em> five years ago.  When he saw that they were looking for a &#034;clean-cut, <a href="http://en.wikipedia.org/wiki/Richie_Cunningham" title="Richie Cunningham - Wikipedia, the free encyclopedia">Richie Cunningham</a> type&#034;, he immediately thought of me &mdash; proving it&#039;s not who you know, but who knows you.  A few emails with the advertising company and an agreement to shave my beard later, and I had the part.</p>
<p>Working with just two men behind the camera and only one in front of it proved a much more enjoyable experience than being a film extra.  We were able to shoot multiple takes, change angles, and improve and improvise rapidly.  I&#039;ve been told that I am a good physical actor (think Donald O&#039;Connor in <em><a href="http://www.showbits.net/2007/08/13/singin-in-the-rain/" title="Showbits - Singin' in the Rain">Singin&#039; in the Rain</a></em>), and the format of this commercial suited that strength; I had all my lines down in no time flat!  An hour of shooting and we were done &mdash; and a month later, <a href="http://www.youtube.com/watch?v=_6Dx-MO3T9I&#038;fmt=18" title="YouTube - Davis Advertising and YOU!">the following commercial</a> was unveiled:</p>
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<p>(For those curious, the stock footage comes from the <a href="http://encyclopedia.thefreedictionary.com/Public+Service+Announcement" title="Public service announcement - encyclopedia article about Public service announcement.">PSA</a> &#034;<a href="http://video.google.com/videoplay?docid=1064697695880395163" title="MST3K - Are You Ready for Marriage? (Short)">Are You Ready for Marriage?</a>&#034;.  Hat tip to <a href="http://waxingeloquentrockhurststyle.blogspot.com/" title="Waxing Eloquent, Rockhurst Style">Kahm</a>!)</p>
<p>Thanks again to Jeff at Davis Advertising and Clyde from Sterling Community Theater for this, my first-ever commercial.  It was a great experience and a new one to put on my theatrical r&#233;sum&#233;.  I look forward to doing more such work!</p>
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