Showbits

Jerry Seinfeld's recent team-up with Bill Gates for a bizarre set of advertisements has put me in mind of other famous celebrity endorsements — especially when it comes to Star Trek. The show's futuristic setting has left Star Trek relatively immune to product placement, but that hasn't stopped the franchise from appearing elsewhere to promote services both related and otherwise. I'm not speaking of the show's actors, taken out of their galactic context, hawking wares such as the Commodore VIC-20, but actual in-character sales pitches.

The most recent and famous example may be William Shatner plugging DirecTV:

Of course, once you find the DirecTV channel you want, put down the remote and get your hands busy with some finger-lickin' goodness:

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Screen actors often lend their voices to various productions, from Morgan Freeman's narration of March of the Penguins to Orson Welles and Leonard Nimoy playing shapeshifting robots in Transformers: The Movie. Famed for their on-screen appearances, these actors often lend a voice that is difficult, if not impossible, to separate from their role; the audience hears not the animated character, but a well-known actor's voice.

More ubiquitous yet less recognized are actors who specialize in vocal media, whose tone, resonance, delivery, and diversity earn them a variety of roles. The late Richard Kiley, famous for his work with National Geographic, was written into the novel of Jurassic Park long before he took the actual role in the film adaptation. Frank Welker, though his work tends to lighter fare, has been more versatile by mimicking every sort of person, animal, and robot imaginable, often playing multiple roles in shows such as Animaniacs.

Don LaFontaine, on the other hand, almost always plays himself — and yet, after recording nearly 350,000 commercials and 5,000 film trailers, his name and face have remained generally unknown. For over four decades we have recognized and appreciated his work, including in satires such as the recent trailer for The Love Guru or this Geico commercial. Sadly, it is only post-humously that his name is now gaining widespread recognition, as Mr. LaFontaine passed away on September 1st from complications from a collapsed lung. The following video offers a glimpse into the life and times of the man behind the screen.

With the exception of pop-ups, the Internet affords you more control over your exposure to advertising than standard television does.

Has there ever existed a better example of why you would choose to watch a commercial than this series: Will It Blend?

If you've ever wanted to see an iPod, whole oysters, a golf club, or an entire turkey dinner blended into a delicious smoothie, this site is for you. I imagine the final product may not be wholly safe for consumption (gotta watch those bone shards), but regardless, the product's efficiency cannot be overstated.

However, I encourage you to not let your daily need to blend light bulbs, hockey pucks, and Big Macs persuade you into making this doubtless worthwhile investment. The reasonable $400 price tag, does not, unfortunately, include any potential blending materials. I suggest waiting until a more popular "all-in-one" bundle is available.