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Davis Advertising and YOU!

Posted on Dec 18, 2008Feb 1, 2022 by Ken Gagne

I can't help but admire movie actors who are able to convey so much emotion and passion, because I know that the filmmaking process induces almost exactly the opposite. Big-budget films require inconvenient locations, long hours, and scenes shot seconds at a time, making it difficult to maintain energy from cut to cut.

I experience few of those challenges in my own avocation as a stage actor. Most of my work is in musicals like Brigadoon, or comedies such as Run For Your Wife!. But a good actor is a diverse one, and I try to reflect that in a portfolio that includes other media as well. I've worked on the silver screen before, but only as an extra, a role that's easy to miss. Recently, I was fortunate enough to have the opportunity to star in a commercial.

Davis Advertising of Worcester, Mass., recently wanted to create a short video for digital distribution in online and media press kits. They sent out some emails, which eventually circulated to a friend with whom I'd been in the chorus of the musical Camelot five years ago. When he saw that they were looking for a "clean-cut, Richie Cunningham type", he immediately thought of me — proving it's not who you know, but who knows you. A few emails with the advertising company and an agreement to shave my beard later, and I had the part.

Working with just two men behind the camera and only one in front of it proved a much more enjoyable experience than being a film extra. We were able to shoot multiple takes, change angles, and improve and improvise rapidly. I've been told that I am a good physical actor (think Donald O'Connor in Singin' in the Rain), and the format of this commercial suited that strength; I had all my lines down in no time flat! An hour of shooting and we were done — and a month later, the following commercial was unveiled:

(For those curious, the stock footage comes from the PSA "Are You Ready for Marriage?". Hat tip to Kahm!)

Thanks again to Jeff at Davis Advertising and Clyde from Sterling Community Theater for this, my first-ever commercial. It was a great experience and a new one to put on my theatrical résumé. I look forward to doing more such work!

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Tags: acting, advertising, Bermacorp, commercial, David Advertising, extras, marketing, Mass, Massachusetts, promotion, Worcester

5 thoughts on “Davis Advertising and YOU!”

  1. Kahm says:
    Dec 18, 2008 at 5:00 pm

    Thanks for the hat-tip ;-) Though some might consider it sad how well I know my Mistie…

    0
  2. a2history says:
    Dec 18, 2008 at 5:47 pm

    In order to achieve such a stunning finish to this video, I was wondering if they had to bring in a thumb coach, or if you are naturally so thumbspressive?

    0
  3. peterw says:
    Dec 19, 2008 at 8:21 am

    How did you manage to remember all those lines? ;-)

    0
  4. Clyde says:
    Dec 22, 2008 at 11:54 am

    You were a perfect Richie Cunningham. Just look at that face!

    0
  5. susan peckitt says:
    Jan 9, 2009 at 5:33 am

    it's not who you know; it's whom you know.

    0

Comments are closed.

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