We Are the Explorers

14-Apr-13 10:46 AM by
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Next month sees the return of several important sci-fi franchises to the silver screen: Star Trek, Superman, and Iron Man. Possibly the most important, the most relevant, of the three is Star Trek, as Gene Roddenberry's vision has long prognosticated the future, inspiring generations of scientists and explorers.

It is with that dream in mind that the Aerospace Industries Association has created a trailer promoting the past and future work of NASA, to be aired before next month's Star Trek Into Darkness. Said Dan Hendrickson, Director of Space Systems for the AIA:

When the Space Shuttle landed for the last time, we noticed that a public misconception seemed to be taking hold that the U.S. human spaceflight program was closed for good. Nothing could be further from the truth; in fact, more vehicles are being developed right now for human spaceflight than at any other point in history. Placing a trailer for Star Trek Into Darkness was the perfect opportunity to show that U.S. human spaceflight is alive and well, and that we’re making real, tangible progress toward an exciting future in space. We can leave audiences with a very simple message: NASA today, Starfleet tomorrow.

The trailer to be aired in theaters will be a 30-second version of "We Are the Explorers":

I find this spot inspirational (if a bit melodramatic) and reminiscent of both the opening sequence of Enterprise and the previous fans campaigns to save that series, which argued that Star Trek isn't just about entertainment; it's about motivating humanity to reach for the stars. Like NASA's previous PSAs, the above video has its own star power, being narrated by Peter Cullen, better known as the voice of Optimus Prime (and, less relevantly, Eeyore and Venger).

To produce a condensed trailer and buy airtime in theaters across the country, AIA went the crowdfunding route, giving fans the opportunity to participate in the evangelization of space exploration. The original goal of $33,000, which would put the commercial in fifty theaters, was reached in under a week. Their new goal is $94,000, "which would ensure that the space program trailer will play on 750 total screens and in at least one theater in every state across the U.S." according to StarTrek.com. You can contribute to the Indiegogo campaign until May 1.

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