Archive for the 'Star Trek' Category

Whether your favorite captain is William Shatner or Chris Pine, a Shakespeare-quoting Frenchman or a lady with a bun of steel, Gene Roddenberry's Star Trek is sci-fi at its best — and sometimes its worst. All check out our Star Trek: Discovery podcast, Transporter Lock!

Even Trekkies need cars & insurance

08-May-13 10:45 AM by
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Star Trek celebrities have been long sought after to endorse a variety of products, from William Shatner pitching Priceline and DirectTV to Jonathan Frakes hawking enterprise software. The connection between Star Trek and the product being sold can be tenuous or non-existent, but a savvy director and clever script can nonetheless make the most of their actors' heritage.

With the release of Star Trek Into Darkness just a week away, we're seeing a new spate of advertisers timing their tangential promotions to coincide. Car insurance company esurance collaborated directly with the team at CBS and Paramount to get their hands on the 2009 film's set and shoot a short encounter on the bridge of the U.S.S. Not Enterprise:

Opting away from a Star Trek setting and instead relying on known actors, Audi has created a car commercial that pits the two Spocks in a race to the golf club:

Leonard Nimoy's the real star here, working in references not only to Star Trek II: The Wrath of Khan but to his singing career. He also proves that he's a far more experienced Vulcan than young upstart Zachary Quinto, who still has much to learn!

For those of us who have been avoiding spoiler-laden summer movie trailers, these commercials are fun little doses of original content bases on our favorite spacefaring franchise. Still, they're no substitute for the real thing. See you next week!

We Are the Explorers

14-Apr-13 10:46 AM by
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Next month sees the return of several important sci-fi franchises to the silver screen: Star Trek, Superman, and Iron Man. Possibly the most important, the most relevant, of the three is Star Trek, as Gene Roddenberry's vision has long prognosticated the future, inspiring generations of scientists and explorers.

It is with that dream in mind that the Aerospace Industries Association has created a trailer promoting the past and future work of NASA, to be aired before next month's Star Trek Into Darkness. Said Dan Hendrickson, Director of Space Systems for the AIA:

When the Space Shuttle landed for the last time, we noticed that a public misconception seemed to be taking hold that the U.S. human spaceflight program was closed for good. Nothing could be further from the truth; in fact, more vehicles are being developed right now for human spaceflight than at any other point in history. Placing a trailer for Star Trek Into Darkness was the perfect opportunity to show that U.S. human spaceflight is alive and well, and that we’re making real, tangible progress toward an exciting future in space. We can leave audiences with a very simple message: NASA today, Starfleet tomorrow.

The trailer to be aired in theaters will be a 30-second version of "We Are the Explorers":

I find this spot inspirational (if a bit melodramatic) and reminiscent of both the opening sequence of Enterprise and the previous fans campaigns to save that series, which argued that Star Trek isn't just about entertainment; it's about motivating humanity to reach for the stars. Like NASA's previous PSAs, the above video has its own star power, being narrated by Peter Cullen, better known as the voice of Optimus Prime (and, less relevantly, Eeyore and Venger).

To produce a condensed trailer and buy airtime in theaters across the country, AIA went the crowdfunding route, giving fans the opportunity to participate in the evangelization of space exploration. The original goal of $33,000, which would put the commercial in fifty theaters, was reached in under a week. Their new goal is $94,000, "which would ensure that the space program trailer will play on 750 total screens and in at least one theater in every state across the U.S." according to StarTrek.com. You can contribute to the Indiegogo campaign until May 1.

Star Trek mosaic's Christmas landing

27-Dec-12 8:29 PM by
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This year, Star Trek: The Next Generation turned 25. The occasion was popularly celebrated with theatrical screenings and Blu-ray releases, but I wanted to commemorate the milestone personally as well, for this year marked the 25th anniversary of my introduction to the franchise. And I wanted to thank the person responsible for that turning point in my life: my father.

There exists a company called Fan Mosaics which operates on a tried-and-true theory: include your fans in your product, and their ego will guarantee a sale. I've previously and happily supplied my contact info to Paramount and CBS, and Fan Mosaics must've collaborated with them, as they reached out to me with an invitation: provide them with a photo, and they'd include it in a mosaic of the starship Enterprise NCC-1701D, absolutely free. Thousands of other fans had previously provided the photographic material for Fan Mosaic to assemble images of Kirk, Spock, and the original Enterprise, so I'm sure they felt confident letting me know that, if I wanted the final print, it'd be only $19.95 plus shipping.

Although the software to create photo mosaics is nothing extraordinary, I was charmed by the prospect of a visual representation of the community that has formed around Star Trek. My father made me a member of that group, and though he may not participate as enthusiastically as I do, he too belongs in that pantheon. It seemed appropriate for us to be included in the mosaic. I submitted a photo taken of us and my oldest brother at the opening of J.J. Abrams' Star Trek movie. Although it does not show any one of us close up, it is the most thematically appropriate photo I could think of to submit.

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Star-studded NASA PSAs

11-Dec-12 1:33 PM by
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It's my policy to not express political opinions in any public online venue, but I suspect readers of this blog will agree: NASA is underappreciated. The United States' National Aeronautics and Space Administration is one of the most advanced, intelligent, resourceful, and reliable agencies our government has. In the past year, it launched a Mars rover on a nine-month space journey, navigated it through seven minutes of terror, and successfully landed it within 1.5 miles of its intended target. The event was documented through an incredibly savvy Twitter account and a professional, informative, and dramatic video:

Yet the right people don't seem to appreciate these astonishing accomplishments. NASA knows that to reach the stars, they're going to need some star power — so they've recruited some celebrities to help get the word out.

In a recent series of public service announcements (PSAs), pop culture stars such as June Lockhart, Norah Jones, and Alex Trebek. Of course, you can't hope to trek across the stars without acknowledging the icons who have been there. Here's a PSA with Wil Wheaton:

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As Star Trek: The Next Generation turns 25, my 14 favorite episodes

28-Sep-12 1:08 PM by
Filed under Star Trek; 1 comment.
My father never signed me up for Little League or Boy Scouts or karate lessons. Instead, 25 years ago today, he sat me down to watch the premiere of the follow-up to a show he watched as a boy: Star Trek. The debut of The Next Generation in 1987 marked the first return of the show to television since The Original Series went off the air 18 years earlier. With TNG, Star Trek remained on TV for another 18 years, until the cancellation of Enterprise in 2005. It remained a weekly tradition for me and my father for that entire time, more than half my life thus far, and has defined more of my interests and ambitions than I can measure.
Star Trek: The Next Generation cast

They boldly went — and took me and my dad along for the ride.


TNG is now being re-released on Blu-ray DVD, including several bonus features, such as "The Origins of The Next Generation". "There are a lot of issues and challenges in the Eighties and Nineties and the end of the century that need talking about — and they need talking about in drama, because drama will move people, cause people to think much more than any street show," said Star Trek creator Gene Roddenberry. In the course of addressing those issues, Roddenberry and crew created some wonderful, memorable stories featuring a talented cast. I recounted many of them in a special package that friends Peter Watson, Gene Demaitre, and I put together for the show's 20th anniversary in 2007, but at no point did I specifically name my favorite episodes.

Since the cast and crew of TNG recently identified their favorites, I figured I should, too. So finally, out of 178 episodes, here are 14 that, in no particular order, stand out in my memory.

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Star Trek gets spoofed in John Scalzi's Redshirts

07-Jul-12 6:03 PM by
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RedshirtsGalaxyQuest was a funny movie for a general audience and hilarious for lovers of Star Trek. Conversely, I can't imagine anyone but Trekkies who will appreciate John Scalzi's latest book, Redshirts — but boy, will they love it!

Set on a fictional starship, the book parrots almost every element of the Star Trek universe — or, more precisely, the television show. When lowly ensigns start to realize that they're always the ones to die on away missions, and "main characters" never do, they start to look into exactly why. What they discover is as surprising as it is riveting.

I've read a few of Scalzi's other books (Old Man's War, Fuzzy Nation) and knew him to have a sense of humor, but it's never been as obvious as it is here. When an opening chapter can have the following happen to our then-protagonist: "But then he tripped and fell and a worm ate his face and he died anyway" — you know you're in for a good time. (You can read the first five chapters online.)

Yet after the story is done, three codas told from three different perspectives, making for a total of 70+ pages of "bonus" material, do more than pad out an otherwise relatively short tale. These chapters adopt a completely different tone, hitting a variety of emotional cues and balancing the story out.

Redshirts is a quick and fun read that you'll be sorry to see end — heck, it's even good enough to have its own theme song by Jonathan Coulton. I highly recommend it to all geeks.

My rating: 5 of 5 stars

View all my book reviews on Goodreads

Star Trek: TNG on Blu-ray & silver screen

14-May-12 9:55 PM by
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As a geek, I may surprise you by not being beholden to the latest and greatest technology. In addition to cell phones and tablet computers, I'm not yet convinced of the need for Blu-ray DVDs. Their improvement over standard definition seems minimal, especially when a good BD player will upscale existing DVDs to take some advantage of a 1080p display.

However, it's hard for me to ignore the differences between the standard and high definition editions of a show like Star Trek. Having already remastered The Original Series (TOS) for Blu-ray, Paramount and CBS are now turning to The Next Generation (TNG). I hoped this announcement would not undermine my fairly recent investment in all seven seasons of TNG & DS9 on DVD, but this trailer suggests I am, in fact, missing out:

If you want a hands-on experience with TNG in high definition, a $22 sampler was released in January that included the show's two-part pilot, as well as episodes "Sins of the Father" and "The Inner Light". That disc apparently was sufficient proof of concept for the studio to commit to releasing the entire first season, hitting store shelves on July 24th with an MSRP of $118. But even that will have its own sampler — not on yet another retail purchase, but on the silver screen. TVShowsonDVD.com reports that, on Monday, July 23, 600 theaters in 49 U.S. markets will screen episodes "Where No One Has Gone Before" and "Datalore", in addition to some behind-the-scenes extras, as part of the show's 25th anniversary.

Star Trek series are becoming just like Star Wars: now you can own them again for the first time!

Ode to Spot Rap

28-May-11 8:18 AM by
Filed under Humor, Star Trek; 1 comment.

Data is one of my favorite characters in all of Star Trek lore. He's so sincere and earnest, yet he often falls short in his attempts to become more human. The best that others can do is patiently appreciate the effort and be encouraging.

A prime example is in the TNG episode "Schisms", in which various crew members are subjected to nighttime alien abductions. This episode is also the origin of the fondly remembered demonstration of iambic heptameter known as "Ode to Spot", a poem written by the ship's android describing the qualities of his feline companion.

Despite its misspoken opening line, I love this artistic effort of Data's. Although his audience members roll their eyes, is there anything truly wrong with the piece? It's clever, it rhymes, and it shows true affection.

The only thing that could make it better — is if it were set to music:

Add "hip" to the list of Data's qualities.

A version of this rap is also included in a longer nerdcore dedication to Data.

(Hat tip to ROFLrazzi)