When I first saw Apple's iMovie '11 demonstrated, I knew I had to have it. Even though I don't do much video editing, I had to play with this edition of the popular movie-making software's exciting new feature: a trailer-making workflow. By choosing a film genre and dragging and dropping predefined types of shots (wide, group, action), anyone could effortlessly make a coming attraction for the movie of their lives.
My first outing with this functionality was a promotional video for an annual fundraising event. Since the fundraiser had already been held by the time I got my hands on iMovie, I didn't have any footage of my own to work with. I instead downloaded existing YouTube videos and recut them for my purpose, using the "sports" genre of film. When I showed the final product to the original videographer, she responded, "I just saw your movie trailer and I LOVE IT!! You created a great, professional quality, energetic piece. I might bug you to do this again with what we['ll shoot next year]!"
My most recent trailer is the only one I've shot for fun. On June 12, 2011, two friends joined me in my annual ascent of Mount Monadnock, the world's most-climbed mountain. It was a last-second impulse to bring my video camera, a Kodak Zi8, and I got several candid and staged shots throughout the state park. I originally tried casting it as a horror film, but in the end, it worked best as an adventure.
But the trailer that was most meaningful is the one I made as a gift. I spent Christmas 2010 with friends, and I wanted to show my appreciation for letting me into their home to share this special holiday. Over the course of a week and as innocuously as possible, I shot several clips of B-roll. Most of them were no longer than five seconds, though one, a Christmas pageant, was fifteen minutes. Altogether, I ended up with about thirty minutes of film, which I whittled down to a brief trailer.
When I debuted a rough cut to the friends, they were extremely moved, immediately wanting to watch it again — and again — and again! They shared it with everyone in their immediate and extended family, and I could tell from my online analytics that the video was viewed every day for at least a month. As its audience was not computer savvy, they had no idea that the quality of what they were seeing wasn't the result of me being a professional video editor. Thanks to iMovie, I was able to keep my secret!
Just in time for me to re-create this gift for my own family this year, Vimeo, my video-hosting service of choice, has offered these tips for shooting great holiday video. Their suggestions are simple yet effective and will give you plenty of grist for later editing.
Happy holiday filming!
